Year Four Trust Ledger: Surplus or Deficit?
By year four, the novelty wears off. You've shipped features, reframed objections, and watched dashboards move. But there's a quiet anxiety underneath: is this still working, or are we just going through the motions? Trust is the currency, and you're either accumulating it or leaking it. This isn't about quarterly metrics—it's about whether your team actually believes in the method anymore. So let's audit. We'll look at the signals, the traps, and the hard questions that most teams avoid until it's too late. Where Reframing Actually Shows Up in Daily Work Support tickets and the customer's real objection The ticket says "your export tool crashes on large files." That's not the objection. The objection is "I'm about to miss a board deadline and your product just made me look incompetent in front of my whole team." Same words on screen, different weight in the room.